I guess it was about time fitting in something truly good topic like caring for our all environment also into marketing areas like the IT business. Forcing a closer look at things again and aiming the start of re-querying bad and old behavior from once.

Green IT is more than just another new marketing gag companies now use to sell there actual new and modern hardware!

Even it may appear that way at first …. Energy Awareness is an must requirement and need for me today.

Besides traditional MHz or Mips, now power consumption, issues free standby and sleep functionalities of the used  OS have to become a reasonable arguments to answer the question whether or not to buy a specific hardware model, brand or software.

Years ago I have read some article pointing out about worlds’ overall electrical energy consumption was raise by 10% since the invention of  the Personal Computer System - short PC.

Millions of PCs … and often never powered off for just and pure convenience issues!

Sure it is smart when for a quick email check I only have to power on the LCD. The system is already up and running and it needs me just a few seconds to stay in touch with the whole world …. confessed that at some stages permanent running systems offering infrastructure services is a must requirement ….

But does it need to be more than one system per household? Does it need all the periphery running as well all the time? Does it need to be the most energy hungry system of all … Dad’s Power PC with chrome stripes and stars?

Do you know that in big data center the cooling and environment conditioning does need up to 3 or 4 times the energy all systems do need for their operating?

What about that million old server system out there in central computing center just not powered off because they are ignored and no longer used since ages? Running on money of big companies just turned too ignorant for it, as for shareholder value is the only thing what counts?!

Green IT has to become a general concern of all of us. Starting with those private users, heading over to small businesses and finally addressing CEO’s of big companies …. all “deciders” …  users, system developer, manufacturer and finally the big industrial consumer have to be AWARE today.

Yesterday I was on a business trip paid on company Euros of a big company and for security and insurance reasons they insisted my travelling with some of their pool cars.

Now there are a lot of people complaining about big and expensive cars are no longer sense- and meaningful these days in times of global warming, environment pollution and fading out oil reserves. And I for sure agree with them ….. but but ….

So back to yesterday. Leaving the house late I was a bit on a run heading to this car pool picking up my rental car. But while entering the yard I directly got aware about some eye catcher waiting there.

And can you imagine my face when they did hand over me the key to exactly this car?!

It was a charming, insinuating and deluxe edition of an Audi A5 Coupe Quattro 3.2 litre FSI Turbo Diesel (yeah you get! the diesel was the confession to environment) with leather interior and all the other nice and expensive gadgets it needs in such a car.

Seriously! Although I really see that point about the environment …. such a car can make your heart laugh. Sad I had to end trying to run it up to the max around 230km/h as for there were just too much cars on the road at that time.

Next time then!